Reporting arrives too late
A P&L six weeks after month-end is a history paper. You needed to know about overtime and slow invoices while you could still change them.
Fractional controller · Downtown Los Angeles
Financial reporting, analysis, and forecasting for Los Angeles businesses.
Key Forecasts is a DTLA fractional controller practice. We turn messy books into a monthly reporting package, margin analysis, and cash flow forecast so owners can price, hire, and spend with a number — not a gut feel.
18+ years
Controller experience
DTLA based
770 S Grand Ave
$500k–$5M+
Typical client size
EN / ES
Hablamos Español
The gap we close
Most Los Angeles owners have books. Very few have a forecast they trust.
Analysis is missing
Revenue is up, cash is flat. Without job costing and labor burden, you cannot tell which work is funding the rest of the company.
Cash still feels like a surprise
Payroll, insurance, and California compliance do not wait. A 13-week cash flow forecast is how you stop managing the business from the bank app.
Three numbers that matter
We focus the practice on reporting, analysis, and forecasting.
01
Monthly financial reporting
A clean P&L, cash position, and operating dashboard every month — formatted so an owner can decide, not decode.
02
Financial analysis
Margin by customer, product, or team. Fully burdened Los Angeles, CA labor. The story behind the statements, not a stack of extra tabs.
03
Cash flow forecasting
A 13-week cash model and a 12-month forecast built for SoCal seasonality, slow-pay customers, and payroll reality.
Free tool · Los Angeles, CA
See when cash runs out — before payroll week.
The snapshot below is a margin sketch. Small businesses in Los Angeles, CA can also open the 13-week cash flow runway or the job costing and profit-margin leakage analyzer. Neither tool is industry-specific.
How the work starts
Ninety days from messy books to a living forecast.
- 01
Financial baseline
We reconstruct an accurate P&L, identify misclassified costs, and set the chart of accounts an owner can actually read.
- 02
Reporting & analysis
Monthly close, margin views, and the three to five metrics that should change how you bid, hire, and spend.
- 03
Forecast cadence
A 13-week cash model, updated, with a standing session so the forecast is a management tool — not a one-time spreadsheet.
“We thought we were making money until the labor burden and job costing were honest. Now we only take work that clears the forecast.”
The person on the other side of the numbers
Rafael Gutierrez Jr., Founder & Financial Controller.
Rafael Gutierrez Jr. is a U.S. Marine Corps veteran and founder of DTLA Professional Services, LLC in Los Angeles, CA. Master’s in corporate finance. He runs Key Forecasts (cash-flow forecasting and margin analytics) and a software studio that includes PayXT, Trackkr, Tripmetic, Travel Recap, and PermitMobile.
Full biographyQuestions owners actually ask
What does Key Forecasts actually do?
We provide controller-level financial reporting, analysis, and cash flow forecasting for growing Los Angeles businesses. That means a monthly reporting package you can run the company on, analysis of where margin is leaking, and a 13-week (and 12-month) forecast — not tax prep and not data-entry bookkeeping.
Who is this for in Los Angeles?
Owners of small businesses in Los Angeles, CA — typically $500k to $5M+ in annual revenue — who have outgrown a bookkeeper but are not ready for a $150,000+ full-time controller. We do not specialize in one industry.
How is this different from my CPA or bookkeeper?
Your CPA files taxes on last year’s numbers. Your bookkeeper categorizes transactions. A fractional controller looks forward: margin, cash timing, labor burden, and the decisions those numbers should change this month.
Do you work in Spanish?
Yes. Key Forecasts is bilingual (English/Spanish). Rafael can present forecasts to an English-speaking ownership group and review field costs with Spanish-speaking managers without anything getting lost in translation.
Ready for numbers you can actually run the business on?
Book a confidential strategy session. We will review your current reporting, show where cash is leaking, and outline a 90-day forecast.