Rafael Gutierrez Jr

CEO/Financial Controller

With over 18 years of experience in accounting and financial forecasting, Rafael leads Key Forecasts with a vision to make advanced financial expertise accessible to small businesses.

As a veteran-owned business founder, Rafael brings a disciplined, client-focused approach to every project, ensuring tailored solutions for businesses across nonprofit, manufacturing, and e-commerce industries.

Specialty: Financial forecasting, controller services, and strategic planning.

Anyi Pestana

Senior Bookkeeper

Anyi specializes in building meaningful client relationships and ensuring seamless service delivery. Her role involves coordinating consultations, overseeing client onboarding, and fostering long-term partnerships.

Specialty: Client relations, service coordination, and operational support.

Carlos Martinez

Accountant/Payroll Specialist

Carlos is a skilled accounting professional with a keen eye for detail and a passion for helping businesses maintain accurate financial records. With experience in bookkeeping and financial reporting, he ensures smooth day-to-day operations for clients.

Specialty: Accounts reconciliation, financial reporting, and payroll management.

Role: Supporting client financial operations and delivering error-free bookkeeping services.

Michael Andrews

CFO Consultant

Michael is a seasoned financial expert with over 12 years of experience in strategic planning and cash flow optimization. He works closely with businesses to design tailored financial solutions that promote sustainable growth and profitability.

Specialty: Financial strategy, forecasting, and business growth advisory.

Role: Providing high-level financial insights and decision support for Key Forecasts clients.

Richard Hayes

Senior Business Advisor (On Call)

Richard has over 25 years of experience guiding small businesses and nonprofits through complex financial landscapes. His expertise spans from budgeting and forecasting to leadership in financial strategy development.

Specialty: Budgeting, forecasting, and strategic financial planning.

Role: Advising on financial goals and ensuring compliance with accounting standards.

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Isabella Varela

Operations & Compliance Consultant

Isabella brings over 20 years of experience in managing business operations and ensuring regulatory compliance for small businesses and nonprofits. Her attention to detail and organizational expertise help clients streamline processes and meet industry standards with confidence.

Specialty: Operational workflows, compliance oversight, and process optimization.

Role: Ensuring smooth business operations and assisting clients in maintaining compliance with regulatory requirements.