About
A controller practice, not a volume bookkeeping shop.
Rafael Gutierrez Jr. is a U.S. Marine Corps veteran and financial controller with 18+ years of experience, a master’s degree in finance, and bilingual English/Spanish leadership. He founded Key Forecasts to give Los Angeles owners controller-level reporting, analysis, and forecasting without a $150k+ full-time hire. The firm exists so Los Angeles owners get Fortune-level reporting and forecasts without pretending they need a six-person finance department.
Why the practice exists
Too many capable operators in Los Angeles, CA hit a revenue ceiling with a full pipeline and an empty operating account. The operating skill is there. The financial system is not. Traditional CPAs look backward to file taxes. Bookkeepers code yesterday. Someone still has to own the close, the analysis, and the forecast.
That someone should not have to cost $150,000 plus burden unless the company is ready for a full-time seat. Fractional is the honest structure for the $500k–$5M band.
How Rafael works
Military-grade cadence: the close happens, the forecast is updated, and the meeting has a point. Data science and Python show up when they make a model better — not as a costume. Conversations happen in English or Spanish, including the mix that actually gets used in Los Angeles, CA businesses.
Sister software
The same LLC ships other products — invoicing, travel, parcel tracking, and more. Those are not the controller practice. See Our Apps for the full list.
Questions owners actually ask
Ready for numbers you can actually run the business on?
Book a confidential strategy session. We will review your current reporting, show where cash is leaking, and outline a 90-day forecast.